2011 Report Card [The Wrap]: Sony Pictures

Every year, The Wrap does a ‘report card’ on the box office performance of all the major Hollywood studios. Today: Sony Pictures.
Grade: B

Sony fielded a string moderately-budgeted hits from the likes of Cameron Diaz and Adam Sandler, while launching a new family franchise with “The Smurfs.” Not every gamble paid off, with moviegoers giving a cold shoulder to “Anonymous,” but by and large the formula worked.

Here’s an interesting thing about Sony:

Matthew Harrigan, an analyst at Wunderlich Securities, says making films for underserved audiences, such as older moviegoers or women, is central to Sony’s approach.

“They are one of the studios that takes a very interesting approach on the counter-programming side,” Harrigan said.

Wow, that’s interesting news. A major Hollywood studio targeting the older, adult drama crowd. If only someone was tracking that news.

For more on Sony, go here.

For more of the Sony Pictures report card, go here.