7 in 10 U.S. TV watchers are ‘binge viewers’

Via Worldscreen:

NEW YORK: In a new survey conducted by Miner & Co. Studios, seven out of ten U.S. TV watchers identified themselves as “binge viewers,” defined as those who watch three or more episodes of one series in a single sitting.

The survey found that 17 percent of binge viewers do so on a daily basis, 63 percent weekly and 90 percent on a monthly basis. Of the respondents, 71 percent said binge viewing is “totally normal,” and 59 percent considered it to be a harmless habit. Frequent binge viewers are more likely to associate positive qualities to binge viewing than infrequent viewers, seeing binge viewing as something that makes them the “life of the party” (260-percent more likely), “in the know” (77 percent) and “culture vultures” (58 percent).

Huh. So consumers will watch 3 or more half-hours of a comedy series. Or 2 or 3 episodes of a 1-hour drama. Like they’re watching something as long as a 2 to 2 1/2 hour movie.

Yet another sign that TV is becoming more like movies.

What are your thoughts on binge viewing? Is this something you typically do? If so, why?

For the rest of the article, go here.

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