In my recent Pixar and the Craft of Storytelling class, one of the writers in the group – Bob – posted this link to a recent feature in The Telegraph on Pixar and Disney Animation head honcho John Lasseter. It’s a terrific read on how Lasseter and team have turned around the fortunes of Disney Animation. Spurred some thoughts which I am reprinting here.
Great, Bob, thanks. That is an excellent article and speaks so much to some of the key reasons for Pixar’s success and Disney Animation’s ‘resurrection’. Specifically 7 storytelling instincts present in their work and approach to their business.
1. Passion: Lasster and crew love making movies, telling stories and animation in all forms. It’s not just a job, it’s not just about hitting quarterly earnings requirements. There is a genuine zeal for what they do.
2. Creativity: They value it, they embrace it, they do everything they can engender it. Notice how they completely restructured the way Disney story development operates. I know all too well about Disney and their propensity for giving notes, a top-down approach to the story-crafting process. In the article, you’ll note when Lasseter came onto the scene at Disney animation, the setup of the actual administration building reflected this model. No more. Creatives have a place of authority and respect.
3. Wonder: As opposed to cynicism. This line from Lasseter: “They thought the world had grown too cynical for traditional fairy tales, but I was sitting at Pixar thinking, ‘No! Hollywood’s grown too cynical for them! The rest of the world loves them!'” Whether the lifestyle of a Hollywood studio executive attracts edgy, negative personalities or the job itself relentlessly grinds a person into a cynic, while there is room for dark movies, that’s not what a majority of the world’s population wants. Or perhaps even more importantly… needs. I’m not talking pablum stories. Neither is Lasseter. As we’ve seen in this course, Pixar deals with some really serious themes: death, loss, self-identity. But they tells stories with those serious themes from a place of wonder, that amidst all of the potentially destructive dangers of this life, there is also beauty, courage, friendship and love.
4. Curiosity: Note how the article emphasizes the research Disney (and Pixar) do for each project. Go out into the world! See what’s out there! Immerse yourself in the unique story subculture! Open your eyes! Hollywood denizens are too often informed by their insular experience of the 405-101-10-110 bubble. There’s a reason they refer to the broad stretch of the United States between LA and NYC as “flyover country”. As writers, we benefit by living life and burrowing deep into interesting corners of it.
5. Openness: No longer stories where female characters sit around waiting to be saved. Disney animation now goes where culture goes, reflecting the experience of actual contemporary human beings, rather than slavishly following the dictates of tradition.
6. Respect: And yet, they don’t trample all over what has come before. Disney had decided to dump 2D animation. Lasseter put an end to that. He loves and respects the artistry of ‘old’ Disney movies. I believe some of that has to do with the tactile experience of working with pen or pencil and paper. 3D is great, of course, but it’s not the same as hand scratching images on a sketchboard. There is a kind of direct vitality and inspiration that can emerge from that witness Pixar’s famous lunch where Wall-E and the house from Up emerged. There is much to be learned from the history of movies and storytelling.
7. Fun: Their primary audience is children. And children like to have fun. Adults do, too, even if they get so caught up in work and responsibilities, they sometimes forget that. So with everything else that goes on in the story-crafting process, Lasseter is always innately cued into the potential for fun. I mean, the dude owns over 1,000 Hawaiian shirts! That’s his work apparel!
Look at that list. Know what? That’s a great list of attributes for any screenwriter to have. We should embrace and engender the spirit of those seven qualities in our own lives and writing lifestyles.
Again thanks for the article, Bob. Definitely worth a read!
I don’t care what genre or type of stories you write, these 7 storytelling instincts are good ones to engender. And honestly, if Hollywood development execs and producers would embrace these, I think the film and TV business would be better off.
To read The Telegraph article, go here.