Recently Franklin was in Toronto to participate in the TIFF STUDIO program and gave an interview with Toro magazine. A few excerpts:
Is the Black List more useful for getting film projects off the ground, or helping to fund / promote those that are already in pre-production?
Both of the above, to an unknowable extent – I say unknowable because I don’t want to overstate the influence the Black List has.
My perception of how movies get green-lit is almost entirely clouded by Robert Altman’s The Player, which might be the best movie about making movies told from the studios’ perspective. But is it accurate – do movies really go into production on the whims of businessmen uninterested in creativity or originality?
The people who run studios are in a very precarious position. Their economic reality is that the cost of making movies on their level is skyrocketing. Revenue has recently dropped significantly because of the fall of the DVD marketplace. So if you have a family, kids in private school, and a mortgage, and some guy comes to you and says “I have a screenplay about a guy who buys a sex doll and treats it like a real girl. Give me $25 million.” So they can (approve) that, or the next Superman movie. Which would allow them to keep their job? It’s an economically rational decision. The Black List provides a certain amount of cover for movies that do have great scripts, have a reasonable chance of finding critical and financial success, but may not have the most obvious commercial appeal. In an industry with a cover-your-ass mentality, the (executive) can say, if the movie (wasn’t a success) “I hired the best director I could, with the Black List support it was reasonable to think this could have been a good idea.”
We’ve explored this dynamic before, how difficult a position studio executives are in, trying to make decisions about creative projects (movies) when everything gets reduced to financial bottom lines. It’s one big reason why they adopt a ‘similar but different’ approach to most movies they green light.
For the rest of the interview with Franklin, go here.
UPDATE: Franklin also made TheWrap’s inaugural Innovator’s List: 12 Who Are Changing Hollywood which was just released today. You can see that list here.