Yesterday marked a transition point in Hollywood. Or perhaps not. Maybe Variety’s move to stop its print publication is simply an acknowledgement that the world has moved on. Excerpts from the LAT’s take on the development:
The decision shows that Daily Variety has had to grapple with the forces reshaping the industry it covers. Just as the entertainment business has had to adapt to changing media consumption habits, so have the outlets that cover it.
“They’re getting out of the buggy whip business,” said Stan Rosenfield, a veteran Hollywood publicist whose client list includes George Clooney and Robert De Niro.
So Variety is doing what all aging Hollywood stars do when they want to feel better about themselves: It’s getting an expensive makeover. The website has been redesigned and is now free to access. Starting next week, a revamped version of the 108-year-old weekly edition of Variety will make its debut.
The Hollywood Reporter already made the big move a few years back, shifting from daily to weekly publication and retooling its web presence. Of course, there’s Deadline.com, TheWrap.com, and many other online sources of coverage about Hollywood the so-called “trades” used to handle. So what will be the new Variety’s angle?
Whereas the Hollywood Reporter tries to appeal to both show business insiders and those who love the glamour of Hollywood — a recent cover story was about stylists to the stars — Variety plans to keep its coverage focused sharply on the inner workings of the entertainment industry.
I’ve subscribed to Variety for years, but confess I’ve relied on it less and less with my Twitter feed giving more focused information on a more timely basis.
What about you? Will you miss the daily print version of Variety? Are you happy you can now access it free online? Will their shift change how you go about getting news about Hollywood?
And while we’re here, a question: How do you go about sourcing information about the movie business? What are your go-to resources. Perhaps there are a few that some folks don’t know about.
For the rest of the LAT article, go here.