Daily Dialogue — July 4, 2018

Scott Myers
Go Into The Story
Published in
2 min readJul 4, 2018

--

Peripetchikoff: No formula, NO DEAL!
C.R. MacNamara: OK, NO DEAL!
Borodenko: We do not need you! If we want Coca-cola, we invent it ourselves!
C.R. MacNamara: Oh, yeah? In 1956 you flew a bottle of Coke to a secret laboratory in Sverdlosk. A dozen of your top chemists went nuts trying to analyze the ingredients. Right?
Mishkin: No comment!
C.R. MacNamara: And in 1958, you planted two undercover agents in Atlanta to steal the formula. And what happened? They both defected! And now they’re successful businessmen in Florida packaging instant borscht. Right?
Peripetchikoff: No comment!
C.R. MacNamara: Last year you put out a cockamamie imitation “Kremlin-kola!” You tried it out in the satellite countries, but even the Albanians wouldn’t drink it. They used it for SHEEP DIP! RIGHT?
Mishkin: No comment!
C.R. MacNamara: So either get down to business or get off the pot!

One, Two, Three (1961), screenplay by Billy Wilder and I.A.L. Diamond, play by Ferenc Molnár

The Daily Dialogue theme for the week: Billy Wilder.

Trivia: When asked in 1974 why he made a film about Coca-Cola, Billy Wilder responded, “I just think Coca-Cola to be funny. And when I drink it, it seems even funnier to me.”

Dialogue On Dialogue: Since it’s July 4th, I figured One, Two, Three would be a great choice because it’s about Coca Cola… about as American as you can get. And that’s one of the points of this Wilder comedy.

--

--