Does a record-setting October box office mean anything?
Per Box Office Mojo:
Overall business totaled $755 million, which is up a whopping 20 percent from last October. It’s also a new October record ahead of 2009’s $693 million haul.
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While Gone Girl and Annabelle were the top performers, the big year-over-year increase can be chalked up to strong numbers in the middle. Seven titles earned between $30 and $55 million in October; in comparison, only one movie wound up in that range last year (Jackass Presents: Bad Grandpa).
I’ll grant you $30-$55M is peanuts compared to the revenues generated by big summer superhero franchise movies. However consider the October numbers with these Box Office Mojo headlines from this last summer:
May Box Office Hits Lowest Level Since 2010
June Box Office Down 16 Percent From Last Year’s Record
July Box Office Falls Short of $1 Billion
August ended the summer on an up note, primarily due to Guardians of the Galaxy, however the fact is movies underperformed domestically this year while October set a record.
Does that mean anything? I’d like to think it does, specifically there are audiences who enjoy Comedy, Drama, Family, Horror, and genres other than Science Fiction and whatever we might choose to call Superhero movies. The more Hollywood can expand their development slates to include those genres, they can stop leaving that money on the table.