“Netflix to begin ordering movies”

Via ScreenDaily:

Netflix is currently talking to producers about its movie plans and is open to all feature genres.

Chief financial officer David Wells said: “On the movie side, I would keep my mind wide open to what those films would be and what they would look like. The driver of it is like we are able to kind of break convention on television by operating all episodes at once… and we’re hoping to do more of that in the movie space.”

He added that its move to commission original films has come as a result of its aggressive windowing strategy.

“Today we are kind of held to the traditional pay model meaning the movies are not coming to Netflix until they hit pay television almost a year after they are in theatres. Even though that window is moving, I don’t know if it moving aggressively enough… so I think that the more we [are] aggressive with windowing by taking more control over the content earlier in the process, that would be good for our members,” he added.

Two things:

* Impress your friends with new corporate buzz phrase: Windowing strategy! Basically this would seem to be about controlling content to own distribution platforms and timetable, and thereby increase demand and revenue.

* More relevant to screenwriters, this move creates another potential buyer. And that’s always a good thing.

Fore more of the article, which includes several other Netflix updates, go here.

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