Pitch sale: “Mr. Romance”

New Regency picks up comedy pitch “Mr. Romance” from writer Jeffrey Roda:

The pic will be a comedy about a cynical guy who is forced to enter the Mr. Romance competition to win back the love of his life. The competition, which finds hunks whose photos grace the bodice-ripping covers of romance novels, is a real event.

Idea inspired by a GQ article. To be directed by Seth Gordon.