Variety (7/18/08): “Next summer to let up on super films”

Variety (7/18/08): “Next summer to let up on super films”

At the screening of The Dark Knight here in Chapel Hill tonight, there were no less than six trailers. Most of them were in the superhero genre including Watchmen, The Spirit, and The Mummy: Tomb of the Dragon Emperor

Well, it appears the WGA strike is part of the reason for the glut of such movies this summer — and the sparsity of them next summer per this article in the Daily Variety. But there may be an upside to the downswing of superhero movies the next summer or two:

Releasing fewer comicbook pics over the next two years could keep auds from getting burned out on such fare, and start building anticipation for the wave, studio execs say.
“They’re fun movies, they make a lot of money, but there may be a point where moviegoers say, ‘I’ve had enough,’ if too many come out,” one marketing maven says.