Video: “Scripted Life”

Go Into The Story development assistant Wendy Cohen forwarded this to me, a commercial that aired during the recent Emmy Awards broadcast on NBC:

While the message at the end may take a swipe at scripts, the more remarkable point is this: Consider how widespread the awareness is nowadays about screenwriting and screenplays. This is a national ad campaign for a major brand… and it features actual script pages, the assumption being that most viewers will know what those are, and who wrote them.

Things have come a long way in terms of recognition for screenwriters. Still a long way to go…

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