Walt Disney’s 1957 Business Strategy

This is pretty amazing: Walt Disney’s 1957 business strategy for the company bearing his name:

What’s remarkable is how much this approach parallels Disney’s philosophy today. Swap out Disney Radio for Disney Magazine, add ancillary revenue sources such as video games and Broadway musicals, and basically what you see in this sketch represents how Disney, expert at repurposing content, goes about their business. And at the root of it all: IP. Intellectual Property.

That’s where writers come in. If you create content a studio like Disney believes they can exploit for profit, you put yourself in a position to reap some benefit from your inspiration.

Via @FilmmakerIQ.

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