2011 Report Card [The Wrap]: Sony Pictures Entertainment

Every year, The Wrap does a ‘report card’ on the box office performance of all the major Hollywood studios. Today: Sony Pictures Entertainment.

Grade: B

Sony fielded a string of moderately-budgeted hits from the likes of Cameron Diaz and Adam Sandler, while launching a new family franchise with “The Smurfs.” Not every gamble paid off, with moviegoers giving a cold shoulder to “Anonymous,” but by and large the formula worked.

In Hollywood, studios talk about movies and box office in baseball terms: singles and doubles are movies that do good business while home runs and grand slams are big-to-huge hits. This year Sony had a lot of singles and doubles (Bad Teacher, Friends With Benefits, Just Go With It) and one grand slam (The Smurfs). The combination was good enough for # in the B.O. list behind Paramount and Warner Bros., and $3B in revenues worldwide.

If you read the article, you will see how the studio is poised to have a smash 2012 with several franchise movies and sequels coming out including The Amazing Spider-Man and Men In Black III.

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