Hwood & Pre-Branded Brands (cont’d)

From Reuters:

Rovio, the Finnish developer behind the Angry Birds game that has hooked millions of iPhone users worldwide, has held talks with Hollywood studios and is being courted by potential buyers, its chief executive said.

Angry Birds has topped the charts of paid-for Apple apps for months in about 60 countries including the U.S. and Britain, and is now attracting interest from investors hungry to reach a potential market of more than a billion consumers.

Mikael Hed told Reuters that Rovio, until now funded by a single investment round from a business angel in 2005, would “very likely” take further investment, and had had approaches to buy the company outright.

He also has ambitions to turn Angry Birds into a fully-fledged entertainment brand in the way that Walt Disney’s Pixar has done with characters from Toy Story or Monsters, Inc.

“We want to go beyond games,” Hed said in an interview at the company’s modest offices in central Helsinki, which the 23-strong team will vacate next week for roomier premises near Nokia’s headquarters on the coast.

Here’s what is described as the “Angry Birds Cinematic Trailer”:

Angry Birds? Maybe. I’m still banking on Slinky: The Movie:

http://www.xtranormal.com/site_media/players/jwplayer.swf

http://www.xtranormal.com/site_media/players/embedded-xnl-stats.swf

H/T to John August for Tweeting the Reuters link re Angry Birds.

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