Question: How to handle insert shots?

Open forum question from E.C. Henry:

My question this week for you Scott is, how do you format insert shots in spec script format?

For the benefit of all, from one of my screenwriting reference books, I submit the following definition of what an insert shot is:

“An insert shot is a special kind of closeup featuring a prop to show some important detail. Often an insert shot focuses on the written text of a sign, book or note.”

This reference book depicts THIS as the way to format an insert shot:
JOHN

rips the envelope and pull out a birthday card. He opens it.

INSERT — CARD

Words scrawled in burgundy lipstick: “ENJOY YOUR BIRTHDAY. IT’S YOUR LAST.”

BACK TO SCENE

John reacts with alarm. He takes a closer look at the envelope.
What do you think, Scott?

I respond to format questions with three things in mind:

* What and how it’s written should make clear to the reader what the writer intends

* What and how it’s written should be as entertaining as possible

* What and how it’s written should be as literate as possible

By the latter, I’m referring to the change in script style and format over the last two decades, away from the directing lingo laden shooting script approach to a more readable, less ‘scripty’ approach. The move away from using transitions (e.g., CUT TO, DISSOLVE TO) with every scene shift, from using specific camera directions (e.g., ANGLE ON, CLOSE UP, ZOOM IN), those are examples of the current transition in script style.

So looking at the illustration above:

* Does it convey clearly what the writer intends? Yes. The insert suggests a CU camera shot of the card, followed by a shot of John.

* Is it entertaining? The writer could have chosen to have John read the card, but that would have come off as rather cheezy, so the insert is much preferred. Plus the insert allows the writer to convey a (seemingly) important clue, the scene description, “Words scrawled in burgundy lipstick.” Another benefit of the insert is to enhance the sense of the reader experiencing the story through the POV of John’s character, so when the shot goes back to John, our reaction is (psychologically) reflected in his reaction.

* Is it as literate as possible? This is where I think the illustration fall short. The words INSERT reads ‘scripty’ to me, as does BACK TO SCENE. So why not this:

JOHN

rips the envelope and pull out a birthday card. He opens it — 

THE CARD

Words scrawled in burgundy lipstick: “ENJOY YOUR BIRTHDAY. IT’S YOUR LAST.”

JOHN

gasps and crumples the card —

You can drop the word INSERT and simply use THE CARD as a secondary slug. Likewise drop BACK TO SCENE and use JOHN to indicate how the shot moves out of the insert to a shot of John. In my view, that’s just as clear, just as entertaining, and more literate.

If anyone else has a differing take or a better approach, please post in comments.

UPDATE: In comments, Kyle made a persuasive argument for a different approach:

I read something like this and I’m reminded that I’m reading a SCREENPLAY, instead of a story. I would simply suggest the following — 

John rips open the envelope and pull out a birthday card. “ENJOY YOUR BIRTHDAY. IT’S YOUR LAST” — the words, scrawled in burgundy lipstick.

John reacts with alarm, inspects the envelope.

 — Keep the reader in the story. Keep their eyes moving forward along the action, instead of having to navigate shot details. Parenthetically, let the director direct; allow the filmmaker to decide whether the cutaway to the card is an insert, angle, etc

As I noted in response, there are times when the information is so critical to the plot, you can use a secondary slug to spotlight it, thereby making sure a reader sees it. But in general, I think Kyle’s bottom line is right: When in doubt, do everything you can to keep the reader in the story, not remind them they’re reading a script.

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