Story Ideas: Titles

As it turned out, our collective conversation about “Go Into The Story: The Quest” over the last couple of weeks has, I think, sharpened everyone’s awareness about the importance of working with the strongest story ideas possible.

Let me repeat something I can not verify factually, but I know it in my gut to be true: At least 50% of the value of your screenplay to a Hollywood buyer is the story concept.

And that’s why as you all were busily working up your loglines for “The Quest” — all 4000 of them! — I hammered you with a daily series of posts:

Story Ideas: The two most important words are ‘what if’

Story Ideas: Halliwell’s Film Guide

Story Ideas: Images

Story Ideas: Gender-bending

Story Ideas: Genre-bending

Story Ideas: Think international

Story Ideas: Test your concept

Story Ideas: Challenge yourself

Story Ideas: Get my [bleeping] attention!

So this week, I propose to round out this subject of generating story ideas with five more posts, thus giving you a myriad number of ways to approach this incredibly important aspect of the screenwriting process.

Today: Titles.

A great title can lead to a great story idea and a great script. It can suggest a plot, key characters, the central conceit and story genre.

I went through the list of spec scripts that have sold this year and plucked out some of the projects whose titles caught my eye:

The Incredible True Story of Jessica & Drew Who Accidentally Boned on the Way to the Wedding

Blood Mountain

Lauren Pemberton Is No Longer In A Relationship

Slayer

White House Down

Cardiac

Dear Satan

My Owner’s Wedding

God Particle

Atom and Eve

Some of these conjure up more in the imagination than others, but each is effective in its own way. In fact, I can say that as I have been reviewing all the “Quest” loglines, there are some ideas I have selected for consideration where the title itself grabbed my attention.

More to the point, why not spend one story idea session per week brainstorming titles? That could be a great way of generating a concept… and setting up your project with an eye-catching title.

Tomorrow: Franchise.

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