Update: Hasbro, board games, and movies
The latest on Hollywood’s obsession with pre-awareness titles or pre-branded brands, this item on the board game front. From Deadline:
Universal Pictures has quietly dropped out of Clue, one of the seven Hasbro games properties the studio contracted to make into movies in a ground-breaking six-year exclusive deal signed in 2008. Clue becomes the third project out of seven to be dropped by Universal (Monopoly and Magic, The Gathering were also kicked to the curb), but none of those projects are dead. In the case of the murder mystery board game Clue, Hasbro is funding the development, and producing the film with Gore Verbinski’s Blind Wink. Verbinski, director of the first three Pirates of the Caribbean films, Rango and the upcoming Lone Ranger, still plans to direct Clue, and he and Blind Wink’s John Krauss are producing with Hasbro’s Brian Goldner and Bennett Schneir.
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Is all this a clue that Universal no longer wants to roll the dice on board game movies? Insiders say no. Rather, they tell me that Universal and Hasbro gradually narrowed their focus to the four films that most made sense for the studio: Battleship, the Peter Berg-directed summer 2012 action movie that stars Taylor Kitsch and Liam Neeson, with Universal just releasing its first trailer; Stretch Armstrong, which has Rob Letterman directing and Twilight Saga’s Taylor Lautner attached to play the rubbery title character; Candyland, which is being written by Kung Fu Panda 2 cowriter Jonathan Aibel; and Ouija, which has McG attached to direct and Platinum Dunes partners Michael Bay, Brad Fuller and Andrew Form producing with Ian Bryce and Hasbro’s Goldner and Schneir.