Warner Bros. + Lego = Movie

In yet another toy-inspired movie, Warner Bros. hits the bricks with Lego:

Movies based on toys couldn’t be hotter in Hollywood, with nearly every studio adapting playthings for the bigscreen.

Now count Warner Bros. as one of those studios: WB is toying with plans to develop a movie around Lego and its popular building blocks.

Scribes Dan and Kevin Hageman are penning the script for the family comedy that will mix live action and animation. Warners is keeping the plot tightly under wraps, but it’s described as an action adventure set in a Lego world.

Okay, so this seems to be the angle:

1. Pick a venerable toy that is not yet a movie project.

2. Pitch toy with an action-adventure premise.

3. Sell pitch for mega-bucks.

Simple!

For the toymakers, a movie is seen as a way to raise awareness around a brand and sell more playthings. For the studios, a toy-based film only makes it easier to promote a pic to audiences given the built-in recognition factor.

More spoon-fed consumerism on your way courtesy of Hwood!

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