“Why 2012 will be year of the artist-entrepreneur”

Interesting article from GigaOm:

While 2011 was a big year for political unrest, another uprising was afoot in the world of content creators and artists. Everywhere you look, artists are taking more control over their own economic well being, in large part because the Internet has enabled them to do so. You see it in all forms of content, from books, to video to music.

The article notes several examples in various emerging content formats including eBooks and digital publishing, video, and radio/music. Then thoughts about these trends:

The distribution chain is collapsing across content verticals

Content production, distribution and monetization tools are becoming democratized through the web

Generational shifts towards technology savvy-artists

And then this summary:

No doubt, the vast majority of economic wealth is still distributed through large corporate media, but as new technologies enable artists to reach consumers directly through push-button creation and distribution, there is a movement afoot. Expect this movement to expand in 2012 as more artists take control of their own economic destinies and become part of the artist-entrepreneur generation.

We’ve all heard that phrase, “Content is king.” Perhaps no time more than the present. It’s a great time to be a writer, especially if you can take advantage of multiple platforms. I’m moving into books this year, both eBooks and the traditional publishing route. Seeing as I’ve created nearly 8,000 posts on GITS and thousands of pages of lectures about screenwriting through a decade’s worth of teaching online, why not?

How about you? Are you ready to be an artist-entrepreneur?

For more of the article, go here.

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