You want high concept?

This is high concept:

Russell Brand is attached to star in and produce The President Stole My Girlfriend, a comedy project Warner Bros. has just picked up from writer Matt Portenoy.

Producing with Brand is his Branded Films partner Nik Linnen, with the company’s Beau Bauman exec producing. Girlfriend originated inside the company and marks the first project set up by Brand and his recently-formed Warners-based banner.

“In this movie, the president steals the girlfriend of a sexy hippie — me, obviously,” Brand tells The Hollywood Reporter. “It was inspired by the night I naively invited [Warners president] Jeff Robinov for dinner.”

Hard to get a cleaner high concept than that. It’s Russell Brand versus the President over the affections of a woman. You have a romantic triangle. The underdog dynamic. FOOW (Fish-Out-Of-Water) as Brand [presumably] attempts to circumnavigate Washington political circles. Defying authority. And I’m guessing some destruction of property.

Oh, and a title that totally sells the story concept.

Classic example of ‘what if’ thinking: What if the President of the United States stole my girlfriend?

Reactions?

For more of the Hollywood Reporter article, go here.

Comment Archive