Studio Report Cards: Warner Bros.
TheWrap has done a series of Studio Report Cards assessing how well — or not — the major studios did in terms of box office performance in 2010. I’ll be featuring excerpts from those articles each day for the next week or so. Today: The box office champ and head of the class Warner Bros.:
Warner Bros.
Grade: A
Once again, №1 in market share, finishing out the year with a bang that included yet another “Harry Potter” hit.
Driven by the monster international box-office performances of “Harry Potter and the Deathly Hallows Part 1,” “Inception” and “Clash of the Titans,” it was another record-breaking year theatrically for Warner, which shattered both international and global marks.
And it didn’t just break those records — it blew them up.
Grossing a projected $2.94 billion in the foreign market, Warner beat Fox’s $2.45 billion mark, set only last year.
Meanwhile, the studio shattered its own global revenue mark of $4.01 billion — also set last year — with a forecasted full-year gross of $4.83 billion.
Warner Bros. was also the leader in domestic market share for the third straight year, with $1.89 billion in projected revenue.
“We had movies that played huge internationally, and that was the big difference for us this year,” Warner co-president Jeffrey Robinov told TheWrap, adding that 2009 fourth-quarter titles including “Sherlock Holmes” — which saw the bulk of its $314 million in overseas gross happen in 2010 — contributed to this year’s tally.
Releasing 22 movies in 2010, more than any other studio, Warner also endured its share of flightless birds at the box office, with “Cop Out,” “The Losers,” “Hereafter” and — most infamously — “Jonah Hex” all floundering.
Tomorrow: Overall box office.